The Hoff

Welcome to Wheelz, home to tailor-made rewards and lighting fast payments - oh, and one of the biggest showbiz stars on the planet.

Developed by Rootz LTD, the brains behind sister sites Wildz and Caxino, Wheelz aims to provide personalisation like never before by adding new cutting edge features on top of the operator’s custom-built proprietary platform.

In addition to this we’ve a very special partner who’s agreed to become the ‘Face of Wheelz’ and ensure we deliver on our promise. Armed with buckets of charisma, along with a healthy dose of Hollywood stardust, please welcome star attraction David “The Hoff” Hasselhoff to the party!

You’ll find The Hoff’s influence felt across all aspects of the website - from our bright and cheerful branding that mirrors his own personality, to dedicated bonus games that incorporate this megastar’s own likeness.

Rootz products harness state of the art technology fine-tuned over several years. Throw David Hasselhoff into the mix, and the Wheelz team is confident we’ve uncovered a winning formula that offers an unmatched online gaming experience.

The Most Watched Man on TV

Once the most watched man on TV, the multi-talented Hasselhoff has found success in just about anything he’s thrown himself into throughout a glittering career. He is, of course, fondly remembered the world over for starring roles in Knight Rider and Baywatch, but did you know, for example, that The Hoff was once asked to sing atop the Berlin wall - a symbol representing years of nationwide divide, to celebrate its collapse?

Naturally, The Hoff obliged. Summoning his innermost reserves of charm and charisma (and some dulcet tones), our front man is credited for helping build bridges between two sides who had for years been at bitter loggerheads. It’s a feat beyond most Hollywood celebrities and one that even the most skilled peacemaker would be proud of, but then The Hoff has an unique ability to resonate with people from all walks of life.

A German Love Affair

Yet the more remarkable is the fact Hasselhoff is not even of German citizenship (his Grandfather was from there, but not everyone knows that). His love affair with its people can be traced back decades - or to the 80s, to be a little more precise. When Baywatch was beamed out from most US and German TV sets each Sunday.

Even The Hoff himself admits to being slightly mystified by it all, once recounting an anecdote played out in a Swedish sauna where two German guys exclaimed excitedly: “We’re Germans! I’m from East Berlin and he’s from West Berlin. You are a legend in our country. We had nothing, and this man, an American who drove a talking car and sang about freedom, became our hero.” Their comments perfectly embodied the long-held frustrations of a divided nation, now at peace thanks to the efforts of one man from across the pond.

Helping to explain the depth of adulation he still receives in Germany, The Hoff told us: “It became an anthem to the East Germans, because I’d gone behind the wall before the wall came down, and I knew the severity, I knew the sacrifices, that the people had made.”

The historic Cold War performance is just one in a long line of standout chapters for The Hoff that have propelled him to unprecedented levels of fame, finding himself a household name the world over.

With microphone still in hand, were you also aware that The Hoff boasts a triple platinum recording career famous for songs such as Looking for Freedom? Or that he once closed out for heavy metal superstars Iron Maiden?

Some years on, The Hoff is now ready to reinvent himself once again as the Face of Wheelz, dressed to impress in typically loud, show-stopping attire.

Keeping Cool

It’s safe to say The Hoff’s star wouldn’t continue to shine so brightly today if he hadn’t remained relevant over all these years. Or stayed ‘cool,’ as he prefers to put it.

“And that word ‘cool’ is a real big word to me… and when I get the word ‘cool,’ I really feel like I’ve achieved success,” he explained to Wheelz during a recent interview. The Hoff will be looking to bring back the cool in his latest role here. And what does that mean for players? Cool promos, cool marketing, cool branding, and some of the coolest games around!

The Face of Wheelz

The Hoff is no stranger to the gambling environment. Being the patriotic American that he is, he admits to harbouring something of a penchant for the US table favourite, Craps. “I used to play a lot of roulette, but that Craps was something,” he told us emphatically when quizzed. Fortunately for The Hoff, he can get his live Craps fix right here at Wheelz!

Inside the virtual walls, a key component of our relationship will see The Hoff feature in his very own bonus games alongside Wheelz marketing material, and he’s even pencilled in to play the headline act in our TV ads. We can’t guarantee the Baywatch hunk will be back gracing TV sets in his best Speedos, but he’ll be there in all his showbiz glory, perma-tanned and grinning from ear to ear.

It promises to be a fun ride with our new partner at the Wheel. So strap in and get ready to enjoy a suite of great offers in conjunction with the star of the show, plus much, much more..